Welcome to Frontier Kitchen. We are a food incubator—our only job is to help our members grow into a successful business. So, as consultants, we get asked a lot of the same questions. In this blog, we are going to demystify what it is to start a food business.
So, you hopefully found yourself here because you are (at least mildly) interested in or curious about starting your own food business. So, what do you need?
We will go through the specific regulations for Virginia in future installments, but let’s first talk about what you need personally.
1. Passion and Drive. A LOT of it. If making money is your primary motivation, food business is probably not the way to go. The work going into running a food business is exponentially more than most other jobs for way less return. If money is your primary motivator, you should lean toward the tech industry. However, if job satisfaction is your goal and what you want is the satisfaction of your work being enjoyed, then this is the business for you.
2. Physically capable. You will spend a LOT of time on your feet. Professional cooking can’t be done sitting down. If you’ve been at a desk job for the last 20 years, your first few months are going to HURT—your feet, your legs and your back primarily. Be prepared.
3. Business acumen. Chefs often make poor businesspeople (sorry, chefs, we love you!). The skill sets are simply different. You may be the best chef on the planet, but unless you can run the business portion—marketing, budgeting, regulatory requirements, taxes, human resources, overhead, emails, etc—you should work with someone who is good at those things. Take on a partner or hire a business manager you can trust.
4. Experience. SOME sort of experience is required—business experience, sales experience, cooking experience (professional or hobby). Just because you have never been a chef doesn’t make you unqualified, as there are LOTS of things you need to do.
5. Attitude. Yes, this is cliché but probably the most important attribute. I can’t emphasize enough…this business is HARD. You need to remain positive even when your spreadsheets are not. You need to keep your creativity engaged and your quality at peak, even when you’re tired and don’t want to. If not, you start to spiral toward a deep, dark pit of depression the downward spin is difficult to impossible to pull out of. It usually goes like this: For reasons you can’t figure out (possibly ones that have nothing to do with you), people aren’t buying your product, so you make less or try to extend the shelf life of what you have or you cut corners, which cuts your quality which makes people want to buy even less….and down, and down and down it goes. When you hit the bottom, you are out of business. You have to stay positive to keep out of the spiral and you can’t be afraid to change yourself.
So those are the intangible things you need, now what are the practical things you need?
1. Food Managers Certification. Required for every food business owner and manager you will have in the kitchen. There are many courses and tests but the industry standard test is Servsafe, recognized in all 50 states. If you are in Northern Virginia, you should have something at least recognized in Virginia, Maryland and DC.
2. Incorporate your company. The Virginia State Corporation Commission makes this easy. Don’t take the company as a personal liability.
3. Recipes/ Product. Develop your recipes and test your product with friends and family. Do not get set in your ways on your production process—it will probably change once you apply big batches and professional equipment. With only a few exceptions (Virginia cottage law), NEVER sell product you make in your home.
4. Capital. All businesses have expenses. Make sure you can cover yours even if you sell nothing in your first 6 months.
5. Insurance. This is why you should not sell product made in your home; your insurance will not cover it if the items are not specified in Virginia Cottage Law as permissible to make in your home. So, all someone has to do is pretend to get sick off your food and you lose because you broke the law in the first place (and by lose, I mean lose a LOT). I’ve known people to lose homes, all their savings and future earnings to something like this. Don’t do it.
6. Kitchen. Whether you join a shared kitchen, build your own kitchen or can work in a friend’s kitchen, you need someplace professional to produce. If you have never worked in a professional kitchen before, join an incubator kitchen because you will need help learning how to change your processes and to use professional equipment.
7. Regulatory Licensing and Certification. In Virginia, this is a complicated issue based on what you make, where you make it and where you want to sell it. We will cover more in-depth in later posts.
8. Places to sell. Markets, Events, Subscriptions, Direct, Wholesale, Retail…there are a lot of choices, each with positives and negatives. We’ll cover these in a future post, too.